So, it’s not quite an “airbrushed” McDonald’s Quarter Pounder with Cheese but this below does explain quite simply why the burgers in the food adverts always look better than they do in reality.
No hidden tricks. They use the exact same ingredients but they are just placed a little differently for the photo shoot than they are in store. That’s always good to know. 🙂
The implicit message: We’re not hiding anything. We know you’re aware that advertising photos lie. We know you’ve heard of Photoshop and that you edit your own photos. You can trust us.
Read the full article: “Why does the McDonald’s burger advert look better than the real thing?”.